Very nice little print campaign here.
In the car back from the MIN awards the other week, I asked quiet advertising legend, Steve J – whose first ever advert was signed off by Charles Saachi in 1975 or something – what was the one thing his years of advertising experience had taught him.
He paused thoughtfully for a heartbeat and then smirked.
“You’ve always got to have an idea” he said.
Sage advice; nail the idea, and the ad will ride itself.