Very nice little print campaign here.

In the car back from the MIN awards the other week, I asked quiet advertising legend, Steve J – whose first ever advert was signed off by Charles Saachi in 1975 or something – what was the one thing his years of advertising experience had taught him.

He paused thoughtfully for a heartbeat and then smirked.

“You’ve always got to have an idea” he said.
Sage advice; nail the idea, and the ad will ride itself.

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